Today, ABSOLUT VODKA, the world’s most iconic vodka, announces a creative collaboration with Madison Square Garden that will offer music fans an unparalleled series of high-profile concerts at the iconic venue. Showcasing performances ranging from rock-and-roll heavyweights to country crooners, these two legendary brands will work together to bring music lovers of all kinds the ultimate concert experience as only The Garden can offer. To kick off the series, ABSOLUT and Madison Square Garden will host a once-in-a-lifetime benefit show featuring hip-hop impresario JAY-Z on September 11, 2009, to aid the New York Police & Fire Widows’ & Children’s Benefit Fund (www.answerthecall.org). The highly-anticipated performance will air live and commercial-free on Fuse TV at 9pm.

The events of September 11 challenged JAY-Z as an entertainer and a New Yorker. This charity concert serves as not just a reminder of the lives lost but as a look towards the future and the hope that arose on September 12.

“This charity and concert encompass the true spirit of New York City,” commented Shawn “JAY-Z” Carter. “We are asking everyone to ‘answer the call’ and support and honor the families of those that lost their lives in the line of duty. There is a true camaraderie and resiliency this city showed the world in 2001 and we continue that today by taking care of our own.”

For this live event, 100 percent of the proceeds from ticket sales and concert merchandise will go directly to “New York Police & Fire Widows’ & Children’s Benefit Fund.” Since its inception, New York Police & Fire Widow’s & Children’s Benefit Fund has distributed over $114 million to the families of New York City police and fire personnel who have lost their lives in the line of duty.

Though the Benefit Fund was initially created to assist families of New York City Fire Fighters and Police Officers, the non-profit now includes the families of Emergency Medical Services and Port Authority Officers as well. For more information on the organization, go to http://www.answerthecall.org

The on-sale date and method of purchase for tickets to the concert will be announced shortly. After the announcement, Citi card members will have access to presale tickets through Citi’s Private Pass program.

(Source) Press

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