Katy Perry to Tell Proactiv Story
Guthy-Renker announced today that multi-platinum superstar Katy Perry has signed on to appear in television spots and online marketing campaigns sharing her personal experience fighting acne and finding Proactiv Solution. Katy will play an integral role in the leading acne system’s exciting new 2010 campaign which will introduce new technology and services. In keeping with a nearly 15-year tradition of real celebrity customer endorsements, Katy will tell her personal story of how she struggled with acne and how Proactiv helped her take control.
The Grammy-nominated artist — adored for her larger-than-life charisma and pin-up girl style — exudes confidence on the stage and in front of the camera. Yet, Katy’s confidence was shaken by acne.
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Tags: acne, celebrity, charisma, confidence, customer endorsements, girl style, grammy, integral role, larger than life, new technology, online marketing campaigns, personal experience, personal story, pin up girl, platinum, television spots, tradition


