Today, Barbie premieres her first music and dance video – titled “Do ‘The Barbie’” – to celebrate the launch of her new Barbie Fashionistas dolls. The new dolls feature 12 points of movement and more than 100 plastic-fantastic poses so Barbie can bend her elbows, twist her wrists, move at the waist and roll her head.

To show off these new movements, Barbie has teamed up with one of the music industry’s hottest names to choreograph and produce a music video featuring a new dance – appropriately called “The Barbie” – set to a new, re-recorded version of the 90s hit song “Barbie Girl.” Barbie looked to famed choreographer JaQuel Knight, the talent behind Beyonce’s “Single Ladies” (“Put A Ring On It”) dance craze, to choreograph the “The Barbie,” a series of doll-like moves and dance grooves.

The music video, shot in New York in July, stars three Barbie Fashionistas dolls – “Sassy,” “Cutie” and “Artsy” – and features a cameo from “Hottie” Ken. In the video, the dolls break out of their toy boxes to “come alive” and dance “The Barbie” alongside real, life-size Barbie dancers. “The Barbie” dance is comprised of doll-like moves that can be performed to any song and ends with a signature Point, Twist, Snap.

The Barbie Fashionistas Dolls will be available in October for an average retail price of $11.99 each.

(Source) Press