Nokia has announced yesterday of its plan to launch a “new global music partnership” with the Island Def Jam Music Group (IDJMG) and Universal Music Group International (UMGI), to create exclusive music content to its many users, with the launch of Nokia Play 2010.

The first artist this project will feature is none other than Pop Cinderella Princess, Rihanna, who will soon launch another album called “Rated R”. By becoming a featured artist, Nokia Play 2010 will have exclusive features, concert streamings and other similar music activities around the globe.

Beginning with a London performance this November, Rihanna’s show will be shown live and will feature new tracks of her latest album, bringing the artist and her music closer to the fans.

Liz Schimel, Head of Global Music, Nokia, said; “Nokia is extremely excited to collaborate with Island Def Jam and Rihanna to truly redefine the connection between artists and fans and to deliver unique experience and content across the globe. History will be made on November 16th when Rihanna performs for a global audience via Nokia’s live streamed concert to officially mark the launch of her much anticipated new album.”

“We are thrilled to join forces with Nokia for this innovative, global partnership, one that seamlessly merges technology and artistry in a truly unique way,” said Steve Bartels, President & COO, Island Def Jam Music Group. “Alongside our chairman L.A. Reid, we continually challenge ourselves to develop new and creative strategies to market our artists in this rapidly changing business environment. With her technologically savvy fan-base and her remarkable history with the digital and mobile platforms, Rihanna is the perfect artist to launch this groundbreaking initiative.”

The Nokia project, in partnership with these recording studios, is the “latest technology solution” in promoting big media music events. Bloggers and music enthusiasts everywhere will be able to share, record and watch this simultaneously, thanks to the technology.